If you are not sure where to start when you need to plan a community after the NFT PFP project, we recommend you sign up to Discord first. Usually, NFT PFP projects involve community planning from the project planning stage. This is because the community needs a build-up period to recruit members and lay the foundation for the community.
Usually, a minting website that can introduce NFT PFP projects is created and then community operations are started, but there is no correct answer in the planning period. There are projects that start with small Discord communities, and there are projects that don't create communities at all. If you feel safe enough to recruit members while creating the NFT PFP project, you can start then.
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Community’s goal and vision
The purpose and vision of the community are usually described as universe and roadmap. You can think of the universe as an overall concept that encompasses the NFT PFP project and the community. A roadmap is a planner that informs members of what plans are in the future and what the final outcome you will achieve is. It's best to throw a net as wide as possible to catch fish, but it's also good to set up a virtual profile to imagine what kind of people are going to be in the community.
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Community concept
As mentioned above, the concept of the community is derived from the community's universe, and it is common to connect the project with the community, but the community's universe may be completely different from the project. There are no restrictions on planning, and if there is ingenuity and novelty in creating a playground where community members can be interested and participated, it is a positive factor.
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Community contents
The reason for doing traditional offline community activities is to pursue realistic benefits such as exchanging information and making connections under common interests, but there are also emotional reasons that satisfy one's own desires such as belongingness and pride. The same goes for the NFT project. Depending on the nature and inclination of the project, the characters of the community show various aspects. This character is called a utility and the ideals pursued by the community vary greatly depending on what utility is given to the holder.
Let us explain more things to think about.
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NFT sales method
Let's imagine posting a picture that you drew at OpenSea, the world's largest NFT marketplace. What will happen? Nothing is happening. It is difficult to attract attention in the open market, where countless NFTs are registered every day. That's why people are worried about the way project NFTs are sold. Even if you have successfully marketed and promoted 10,000 NFTs at once, if you suddenly have too many buyers, the gas cost will skyrocket and put a risk on the project. So, we usually pre-sale a certain amount or select a white list to give them the right to sell in advance.
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Marketing and Promotion
From the beginning of the project, it is recommended to think about which direction to market and promote and show consistent branding. We could give them a mission to recruit a whitelist to participate in the presale or encourage community members to post project-related promotional posts on social media. Badges or NFTs can also be awarded to active members. You can collaborate with influencers, or even collaborate with other projects. To market and promote your NFT PFP project, create a buzz and refreshing event. The community can be a marketing element in itself.
Community evolution continues in the early-stage NFT market. The NFT community is a blockchain community that encompasses human nature, and relationships formed in a strong community represent the core of the NFT: trust and connections. The possibilities of the NFT community to express your talents are infinite.
However, the core of the community should focus on providing benefits to community members. The profits here don't necessarily have to be monetary goods. We would like to say that sharing and fostering our own values with our members is the core of community planning.