Community operations and response are time-consuming and resource-intensive. There are many jobs that run NFT projects overseas, and there are companies that run projects on behalf of them. However, the resources needed vary widely depending on the nature of the community and the members of the project. First of all, if you have decided on a community platform, it is time to make a detailed plan for what we explain below.
We'll tell you about the community platform based on Discord.
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Tone and Manner
When you start a community for the first time, you must set up tone-and-manners that work with your project. When dealing with members, you can freely choose whether to approach them informally, in a polite and formal tone or to develop a language that only community members can understand by planning a tone that fits the universe.
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Community Operator Selection
In general, community operations are handled by the project operator. After that, when the community expands and the number of members increases, there is a form of hiring an operator, selecting a number of members to share work, and receiving community goods as compensation. Community operators create a foundation for their operations by coordinating and collecting opinions from community members according to rules set based on their founding philosophy and vision. Rules between members are trust, so it's important to adjust the rules to accommodate them comprehensively when you first set them up. Collecting feedback from members and flexibly applying it to community operations helps maintain the community.
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Contents Producer Selection
Community operations require various forms of content and events such as photos, images, voice, and video. This means that in order to run the community efficiently, you need resources to play a technical role. Large projects require a wide range of people such as designers, content planners, marketers, and social media managers, but as We said in the "operation", there is also a way to select and share the tasks. Also, if you are considering English-speaking countries, you need language assistance to cover various cultures.
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Governance Selection
Most NFT PFP projects include a governance model that is key to Web3. Not only is it meaningful for members to participate in the decision-making process of the project, but transparency and fairness are vital to running decentralized groups. The governance model enables the community itself as a marketing tool and helps maintain a 'free order' in the community. The community's advantage on the blockchain, Treasury (community's own vault), allows everyone to always see the flow of goods and community operations, as well as the common 'value' of the community.
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Communication Schedule
It is basic to schedule communication appointments and be punctual. In addition, urgent issues can arise while working on the project. When a roadmap is delayed, or something unexpected happens when hacking, impersonating, or minting a community server, you must explain why and how to solve it to community members. Projects typically set long-term goals and move forward, so a sustainable approach to communication is needed.
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Education Resource
The NFT community has a variety of people. There's a difference in the degree to which you understand the same story, such as people who want to make long-term investments in NFT, fans of NFT creators, art collectors, and people who have recently become interested in NFT. In this context, if you prepare the educational resources needed for the project in detail, you can make potential community members into your community. With solid content, a vision to support it, and detailed explanations, the unfamiliar world of NFT can give them the experience of becoming an interesting playground.
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Partnership
You can also work closely with other projects to create irregular events for the holder in the course of the project. This is an activity that must be approached carefully because the holder may feel that the value of the community could be compromised, but a strong partnership can provide the holder with more utilities and continuous events that can lead the community in a long term.